Perhaps at some point you must have heard about Digital Marketing, Online Marketing or Internet Marketing. But do you know what all these are? If not then this article is specially for you. Because in this article we are going to talk about them. That is why if you want to know what is Digital Marketing ? How does it work? What are its benefits? And what are the methods of Digital Marketing? So read this article completely.
डिजिटल मार्केटिंग क्या है?
डिजिटल मार्केटिंग विभिन्न प्रकार के डिजिटल चैनलों के माध्यम से विज्ञापन और सामग्री वितरण है।
डिजिटल मार्केटिंग में ऑनलाइन चैनल जैसे सर्च इंजन, सोशल मीडिया, ईमेल, एप्लिकेशन, वेबसाइट और कोई भी नया डिजिटल चैनल शामिल हैं जो विज्ञापन की संभावना के साथ उत्पन्न हो सकते हैं। इसमें ऑफलाइन चैनल भी शामिल हैं जिनमें डिजिटल मीडिया भी शामिल है।
डिजिटल मीडिया और डिजिटल प्लेटफॉर्म के विकास ने डिजिटल मार्केटिंग को मार्केटिंग का सबसे शक्तिशाली रूप बना दिया है। यहां तक कि पारंपरिक चैनल भी उनमें अधिक डिजिटल मीडिया को फिट करने के लिए बदल रहे हैं, और यह आधुनिक समय की मार्केटिंग रणनीति में इसके महत्व पर जोर देता है।
Where the customer, there the market and where the market, there is marketing. This is the principle of marketing. In fact, ever since the Internet was discovered, the world has been divided into two parts. One online and the other offline. The online world is growing rapidly. At the same time, the offline world is rapidly shrinking. That is why a businessman is seeing an advantage in the online world. Because there is such a crowd of customers, which is increasing continuously.
10 डिजिटल मार्केटिंग लाभ:
- वैश्विक ऑनलाइन पहुंच और दृश्यता
- प्रभावी लक्ष्यीकरण
- ऑफ़लाइन मार्केटिंग रणनीति के परिणाम बढ़ाता है
- डिजिटल मार्केटिंग रणनीतियों में विविधता
- एकाधिक सामग्री प्रकार
- बढ़ी हुई व्यस्तता
- विश्लेषिकी और अनुकूलन
- शुरू करने में आसान
That is why most of the businessmen have brought their business to the digital platform. But there are many challenges as well as features. Such as Complexity, Competition, Marketing etc. However, you can hire a Digital Marketer or Digital Marketing Agency for marketing . But it is a very expensive deal. That’s why if you do this work yourself, it will be better. However, what do you have to do with digital marketing for this? And how does it work? It has to be understood.
What is Digital Marketing?
Digital marketing is an online medium of promotion. With the help of which a product or service is promoted online. That is, it is promoted, so that it reaches as many people as possible. And more and more people buy it. To put it in simple language! Promoting or selling a product or service online is called Digital Marketing. It is also known as Online Marketing and Internet Marketing .
Basically 3 things are necessary for digital marketing . An electronic device, such as your Smartphone or Laptop. Second Internet Connection and third, Digital Platforms such as Google, Youtube, Facebook, Instagram etc. If you have these 3 things! So you can promote your products on any digital platform.
डिजिटल मार्केटिंग का महत्व
Google खोज विज्ञापनों के लिए ROI लगभग 200% है , जहाँ 63% से अधिक खोज इंजन उपयोगकर्ताओं द्वारा भुगतान किए गए विज्ञापन पर क्लिक करने की संभावना है। डिजिटल मार्केटिंग यहां सिर्फ रहने के लिए नहीं है, बल्कि भविष्य में मार्केटिंग स्पेस में होने वाले सभी विकासों की नींव के रूप में स्थापित करने के लिए है।
ग्राहकों के व्यक्तिगत अनुभवों के साथ तेजी से साइलो बनने के साथ, केवल डिजिटल मार्केटिंग ही व्यक्तिगत ग्राहकों की प्राथमिकताओं और स्वाद के आधार पर व्यक्तिगत विज्ञापन दे सकती है।
But if you find it easy. So hold on! Listen to the whole thing first. This task is not as easy as you think. Because for digital marketing, research has to be done first. And Digital Marketing Strategy has to be made that when, what and how to share on which platform? You can never post anything without thinking like this. Because it comes under the category of Spam.
Why is Digital Marketing Important?
The speed with which the world is becoming digital. Looking at it, it seems that the offline market will end in the coming time. And all the businesses will come on the Digital Platform. In such a situation, the competition will increase so much that it will become difficult to work. That is why digital marketing is very important not only to get ahead of the competitors , but also to attract new customers, increase sales and grow the business.
डिजिटल मार्केटिंग के लाभ
अधिक से अधिक व्यवसाय मालिकों को डिजिटल मार्केटिंग द्वारा प्रस्तुत किए जाने वाले लाभों की भारी संख्या का एहसास होने लगा है। Fundera द्वारा हाल ही में 2021 के एक सर्वेक्षण के अनुसार , 96% व्यवसाय मालिकों का कहना है कि उन्होंने अपनी मार्केटिंग रणनीति के हिस्से के रूप में सोशल मीडिया का उपयोग किया, जबकि 92% का मानना है कि वेबसाइट का स्वामित्व सबसे प्रभावी डिजिटल मार्केटिंग रणनीति है।
नीचे, हम स्पष्ट रूप से बताएंगे कि इतने सारे व्यवसाय मालिक अपने ब्रांड को विकसित करने, अपने ग्राहकों से जुड़ने और अपने ग्राहकों के लिए विचार करने वाले नेता बनने के लिए ऑनलाइन डिजिटल मार्केटिंग की ओर रुख कर रहे हैं, जब वे खरीदने के लिए तैयार हों
As long as you are working in the offline market. Till then the traders of your street-mohalla or city are your competitors. Which are very little or let’s say negligible. But as soon as you step on the digital platform, traders from all over the world become your competitors. Because Internet is not a street-mohalla or city. This is a global platform where anyone can come and start their business.
In such a situation, suppose you are a cloth merchant. And the clothes that you sell, other merchants also sell the same clothes. But customers are not coming to you even after you have great quality from them. What did it mean? This means that customers do not know about you. Otherwise they never buy poor quality cloth. Well, in such a situation there is a special need of Digital Marketing for Brand Awareness .
Types of Digital Marketing
Actually digital marketing is a very big and broad topic. That is why it is divided into many different channels. And there are many different types of these Digital Marketing Channels . Which we will talk about in detail. Also learn about Digital Marketing Strategies. So come, know the Types of Digital Marketing in Hindi
1. Search Engine Marketing
You must have heard about SEO (Search Engine Optimization) many times. But have you ever heard of SEM (Search Engine Marketing)? You might have heard it. Because it is a very popular term in online marketing . But do you know what is the difference between SEO and SEM? And how are these two different from each other?
Basically SEO is done to get organic traffic on a blog or website . And it is completely free. But the purpose of Search Engine Marketing is different. This is actually done to increase sales and attract customers. And you have to pay for every click in this. That is, it is done for Paid Traffic.
Example of Search Engine Marketing
When you go to Google and do a keyword search. So first you get to see some ads related to that keyword. As shown in the above screenshot. These ads are actually shown by Google for money. And this is called Search Engine Marketing. That is, the marketing that is done through Search Engines . That’s called search engine marketing.
2. Social Media Marketing
There is no dearth of traffic on social media . Because nowadays people are very active on social media and spend a lot of their time. In such a situation, from student to teacher, doctor, engineer, scientist, farmer, writer, actor, banker, lawyer, programmer, technician and astronaut, people of every field are found in one place.
In such a situation, you can run Ad Campaigns on Facebook, Twitter, Instagram etc. And you can target your favorite audience. For example, if you want to target youth in the age-group of 18 to 35 years, you can. You can also analyze your Ad Campaign . Like how many people clicked on your ad? How many people saw? How many of them were male? How much was the female? What was his geographic location? etcetera etcetera.
3. Influencer Marketing
People who have the power to influence others are called Influencers . That is, people who are very popular on social media etc. And those who have a good fan following are called Influencers. And when a product or service is promoted by such people. So it is called Influencer Marketing .
Nowadays there are many such Influencers on Youtube, Instagram etc. Whose Millions have Followers. And when they promote a brand or product. So it reaches millions of people. That’s why big brands sponsor them. And promote your products . Because brands benefit a lot from this.
Usually an Influencer charges thousands-lakhs of rupees for a post. And this price depends on its popularity, reputation, number of followers and engagement . In such a situation, the more popular it is, the more it will charge. That’s why many people buy Fake Followers, so that they can show themselves as a big influencer. Be careful with such people.
4. Affiliate Marketing
Usually when you advertise a product. So you have to pay for each View and Click. Regardless of whether the clicker buys the product or not. But Affiliate Marketing is one such technique . In which you do not have to pay for viewing the advertisement and clicking on it. Money has to be paid only on the sale of the product. Actually there are three main pillars in affiliate marketing.
The one who makes and sells products is called Manufacturer. Whereas the one who promotes the products is called Affiliate and the one who buys is called Consumer . In this way, the affiliate acts as a mediator between a manufacturer and a consumer.
Affiliate shares the link of the product on his blog, website or YouTube channel. And when a customer clicks on that link and buys that product. So the Affiliate gets a small part of its price as commission. This is called Affiliate Marketing. Affiliate Marketing is a Revenue-Sharing Model .
5. Email Marketing
Sending marketing messages through email is called email marketing . In this, the company sends emails to its customers. And gives information about new products, offers, and discounts. Also sends Reminders and Newsletters to existing customers. and alerts new customers.
Email marketing is the cheapest and easiest way of marketing. With its help, information can be sent to many people at the same time. But it requires the right strategy . Because without sending an email to anyone without strategy, all your mails will go to the Spam Folder. And instead of profit, you will have to suffer loss.
6. Content Marketing
This is the most popular and effective method of online marketing. In this, high quality content is written by targeting keywords related to a product or service . And with its help, customers are attracted. In this, valuable information is provided to the customers through Blog Posts, Articles, Images, Videos, Infographics etc. and solve their problems.
If you want as many people to know about your brand as possible. More people talk about your products and services. So Content Marketing is the best option for this. Because with its help, not only you can promote your products and services. Rather, you can also take traffic to your website. It is also called web marketing and inbound marketing .
You can interact with your customers through blogging. and know their thoughts. Also, you can improve the SEO and SERP Ranking of your website . And you can take a lot of Organic Traffic from Search Engines. That is why Daily Blogs is not right, at least you must write Weekly Blogs. And can’t even write Weekly Blog. So at least write Monthly Blogs. Because it helps a lot to keep your customers engaged.
Now many people ask what to write in Blog Post everyday? So there are topics from all over the world for this. If you want, you can give information about your products and services. You can write tutorials. Tell us about the achievements made by the company. Can tell about the decisions and policies taken by the company. Can answer customers’ questions. can solve their problems. By doing this you can create Loyal Customers .
8. Video Marketing
Youtube is the biggest platform for video marketing . And there is no dearth of audience here. In such a situation, you can create a Youtube channel in the name of your business . And you can share information related to your brand, products and services. It’s absolutely free. There are Youtube Channels of all big companies like Apple , Samsung, Zomato and Godaddy.
However, with the help of Youtube Channel, it definitely helps in growing the business. But it is a slow process. That’s why it takes time. But if you want instant growth then you can advertise on Youtube. And grow your business faster.
9. Paid Promotion
In the beginning, when you start a new business, no one knows you. In such a situation, many measures have to be taken for Lead Generation and Business Growth. For example , everything from Google Adwords (Google Ads) to Facebook Ads has to be tried. But Paid Promotion is one such option, which helps in boosting the business faster.
Many things come in Paid Promotion. Such as Google Ads , Facebook Ads, Pay-Per-Click (PPC) Ads, Sponsored Posts etc. You can choose such Blogs, Websites and Youtube Channels. Which create content related to your business. Like if you provide SEO Services. So you can choose such blogs or YouTube channels, which write content related to SEO.
Advantages of Digital Marketing
Internet marketing is very beneficial for a business. And you probably have an idea by now. But still if you want to know what are the benefits of Digital Marketing ? So come on! Understand in points.
- With the help of digital marketing, you can reach more and more customers.
- By giving correct information about your products and services, you can remove the misconception.
- You can stay connected with your customers through blogging .
- You can improve your products and services by reading customer reviews.
- You can keep your customers engaged through Email Notifications and Reminders .
- You can control the ads according to you. And can know the exact number of clickers.
- You can grow your business fast. And you can increase your brand value .