The E-commerce industry is witnessing tremendous growth in the country This is due to increasing smartphone and internet penetration in tear two and tear three cities.<\/p>\n
One of the companies I own is actually an E-commerce business. It\u2019s one of the most successful ventures that I am doing right now. And, we were doing millions of rupees of business every year.<\/p>\n
And actually, We are one of the few E-commerce companies in our city. So, when it comes to E-commerce maybe you\u2019re thinking about starting an e-commerce business, but you need to know where to start. Today I want to give you three lessons I\u2019ve learned during this time.<\/p>\n Before I tell you the lessons I\u2019ve learned, you need to know How to start an E-commerce business in India.<\/p>\n Until you will gonna sell books or other GST exempted goods online, you do not need any kind of registration initially. But If you want to sell goods that fall under GST, You need to register for a GST number.<\/p>\n Now you can sell goods in any marketplace like Amazon, Flipkart, and Meesho. You can also build your own E-commerce website.<\/p>\n Number one<\/strong>, when it comes to E-commerce, conversion matters a lot. Conversion matters a lot. So, you should be constantly measuring your conversion rate on different pages. Your bounce rate, means people hit your homepage. Where are you seeing people exiting from your site? Where are you losing people?<\/p>\n Now, one of the things that we noticed in our E-commerce business was that we were losing a big chunk of the customers right at the checkout page, we\u2019re losing a big, so they like the product, they click the product, they add to cart by the time they get to buy, we lose a whole lot of people.<\/p>\n So, I was saying to myself, okay, this is not good. What could we do? So, then we added a lot of different things. For example, we added actually testimonials during the checkout process.<\/p>\n We streamlined it and simplified the checkout process. So, in the beginning, back then I didn\u2019t know, we had a multi-step process. And then, we changed all of that to make it much shorter.<\/p>\n They see the product, they click, and if they are added to the cart, they continue as a guest,<\/p>\n and that\u2019s fine. Instead of that many steps, we shorten it to this many steps. And, we noticed sales dramatically increased. So, conversion matters.<\/p>\n You have to measure everything. You\u2019re looking at data, you\u2019re looking at your pages. You have to know exactly what is going on. It is not so much just about the product.<\/p>\n It\u2019s about your customer and visitor\u2019s behavior.<\/p>\n And when you have got some products that are selling well, make sure you feature those on your homepage. That\u2019s key number one.<\/p>\n Number two<\/strong>, you need to have a content strategy as well as a paid strategy. So, we were running a lot of ads on Google, and Pay-Per-Click, we were spending a lot of money. But, in the beginning, especially no one knows why they should come to our store, online store. So, we were just doing a lot of that.<\/p>\n But then, later on, we also spent quite a bit of money optimizing our website for search engine traffic, just organic traffic. So, we were creating a lot of pages and ranking certain keywords in Google so people could find us just organically.<\/p>\n So, in the beginning, what\u2019s interesting is 90-somewhat percent of our sales were coming from paid. Pay-Per-Click, we were spending a ton of money. To get some traction. But later on, a few months afterward within the company, the revenue, then it\u2019s almost 60-40. 60% of our sales were coming from organic, free traffic.<\/p>\n Well, I wouldn\u2019t say they\u2019re entirely free because we do invest time and money in creating content for them. But, only 40% comes from paid. So, to do E-commerce I believe if you have your own store, meaning you\u2019re not selling through Amazon \u2019cause Amazon already has all the traffic. But let\u2019s say you\u2019re not selling through Amazon, you have your own E-commerce store.<\/p>\n I believe you need to have a very good organic strategy as well as a paid strategy.<\/p>\n And, the last lesson<\/strong>\u00a0I want to share with you about E-commerce is that inventory kills. What would kill you the most is you have way too much inventory of products that you don\u2019t sell.<\/p>\n Depends on what kinda products you sell, do they expire?<\/p>\n Assuming your products don\u2019t expire you\u2019re gonna sit on a lot of products that don\u2019t sell. And, you\u2019re sitting in a lot of cash, right? So, you\u2019ve gotta be very, very careful when it comes to inventory management. Now, before I sold the E-commerce company, we were sitting on millions, millions of dollars worth of inventory. Now, I\u2019m glad I could sell all of that. And get all that money back, otherwise, if there\u2019s any problem, we would have been sitting on a bunch of dead inventory.<\/p>\n So, be very, very careful, very mindful when it comes to inventory. I would suggest you should start with fewer products in the beginning. Test it out to see what your customer, your marketplace likes, and whoever your audience is. See what they like first, before you go crazy<\/p>\n and have so many SKUs have so many units and products.<\/p>\n Don\u2019t be like Oh, I\u2019m gonna buy 1000 of these, 2000 of these because you\u2019ll be tempted. Wow you know, if I order way more, my cost per unit goes way down. But, what you don\u2019t think about, you don\u2019t consider, factor in is, what if it doesn\u2019t sell? Now, you\u2019re sitting on thousands of something that it doesn\u2019t sell. It becomes a big problem, so inventory kills.<\/p>\n You should develop your high-income skill first before you go out there and start that scalable business<\/p>\n I am sure this article will help you start An E-commerce business.<\/p>\n Starting an eCommerce business in India<\/strong> can be highly rewarding, given the rapid digital transformation and increasing internet penetration. Here\u2019s a step-by-step guide<\/strong> to launching your own online store:<\/p>\n Identify a Profitable Niche:<\/strong> Choose a product category based on demand, competition, and your expertise. Popular niches include fashion, electronics, beauty, home decor, and handmade products. B2C (Business to Consumer):<\/strong> Selling directly to customers (e.g., Myntra, Amazon).<\/p>\n<\/li>\n B2B (Business to Business):<\/strong> Selling to other businesses (e.g., IndiaMart).<\/p>\n<\/li>\n D2C (Direct-to-Consumer):<\/strong> Manufacturing and selling products without intermediaries.<\/p>\n<\/li>\n Dropshipping:<\/strong> Selling without holding inventory (e.g., via Shopify, WooCommerce).<\/p>\n<\/li>\n Print-on-Demand:<\/strong> Customized products printed after order placement.<\/p>\n<\/li>\n<\/ul>\n Company Registration Options:<\/strong><\/p>\n Sole Proprietorship<\/p>\n<\/li>\n Limited Liability Partnership (LLP)<\/p>\n<\/li>\n Private Limited Company<\/p>\n<\/li>\n One-Person Company (OPC)<\/p>\n<\/li>\n<\/ul>\n Legal Licenses Required:<\/strong><\/p>\n GST Registration:<\/strong> Mandatory if revenue > \u20b940 lakh (\u20b920 lakh for service-based).<\/p>\n<\/li>\n Shop Act License:<\/strong> If you have a physical office\/store.<\/p>\n<\/li>\n Trademark Registration:<\/strong> To protect your brand name and logo.<\/p>\n<\/li>\n Import-Export Code (IEC):<\/strong> If selling internationally.<\/p>\n<\/li>\n<\/ul>\n Options to Consider:<\/strong><\/p>\n Manufacture Your Own Products<\/strong> (Best for handmade or unique items).<\/p>\n<\/li>\n Wholesale Suppliers & Vendors<\/strong> (B2B platforms like IndiaMART, TradeIndia).<\/p>\n<\/li>\n Dropshipping<\/strong> (Tie up with suppliers who fulfill orders).<\/p>\n<\/li>\n<\/ul>\n Choose an eCommerce Platform:<\/strong><\/p>\n Shopify<\/strong> (User-friendly, best for beginners).<\/p>\n<\/li>\n WooCommerce (WordPress)<\/strong> (Best for customization & control).<\/p>\n<\/li>\n Magento<\/strong> (For large-scale businesses).<\/p>\n<\/li>\n Wix, Squarespace<\/strong> (Drag-and-drop website builders).<\/p>\n<\/li>\n<\/ul>\n Domain & Hosting:<\/strong><\/p>\n Purchase a domain<\/p>\n<\/li>\n Get reliable hosting (e.g., Bluehost, Hostinger, AWS).<\/p>\n<\/li>\n<\/ul>\n Essential Features for Website:<\/strong><\/p>\n Mobile-friendly design<\/p>\n<\/li>\n Secure payment gateways (Razorpay, PayU, Paytm)<\/p>\n<\/li>\n User-friendly navigation<\/p>\n<\/li>\n SEO optimization<\/p>\n<\/li>\n<\/ul>\n Product Pages Should Include:<\/strong><\/p>\n High-quality images<\/p>\n<\/li>\n Clear descriptions<\/p>\n<\/li>\n Competitive pricing<\/p>\n<\/li>\n Customer reviews<\/p>\n<\/li>\n<\/ul>\n Pricing Strategy:<\/strong><\/p>\n Cost-based pricing (Manufacturing + Profit Margin).<\/p>\n<\/li>\n Competitive pricing (Analyzing competitors\u2019 prices).<\/p>\n<\/li>\n Psychological pricing (E.g., \u20b9999 instead of \u20b91000).<\/p>\n<\/li>\n<\/ul>\n Payment Gateways:<\/strong><\/p>\n Razorpay, PayU, CCAvenue, Paytm, Instamojo, UPI, COD.<\/p>\n<\/li>\n<\/ul>\n Logistics & Shipping:<\/strong><\/p>\n Partner with Shiprocket, Delhivery, DTDC, Blue Dart, India Post<\/strong>.<\/p>\n<\/li>\n Offer free shipping or flat-rate shipping<\/strong>.<\/p>\n<\/li>\n<\/ul>\n SEO (Search Engine Optimization):<\/strong> Improve your Google ranking. Track Performance Using Analytics:<\/strong> Google Analytics, Facebook Pixel. Starting an eCommerce business requires planning, execution, and continuous improvement<\/strong>. Choose the right niche, build a strong brand, and leverage digital marketing for success.<\/p>\n \u00a0Need help with business registration, website setup, or marketing? Let me know!<\/p>\n","protected":false},"excerpt":{"rendered":" The E-commerce industry is witnessing tremendous growth in the country This is due to increasing smartphone and internet penetration in tear two and tear three cities. One of the companies I own is actually an E-commerce business. It\u2019s one of the most successful ventures that I am doing right now. And, we were doing millions […]<\/p>\n","protected":false},"author":89,"featured_media":4071,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[914,1055],"tags":[],"class_list":["post-4012","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-and-economics","category-ecommerce-business"],"_links":{"self":[{"href":"https:\/\/www.reilsolar.com\/hindigyan\/wp-json\/wp\/v2\/posts\/4012","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.reilsolar.com\/hindigyan\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.reilsolar.com\/hindigyan\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.reilsolar.com\/hindigyan\/wp-json\/wp\/v2\/users\/89"}],"replies":[{"embeddable":true,"href":"https:\/\/www.reilsolar.com\/hindigyan\/wp-json\/wp\/v2\/comments?post=4012"}],"version-history":[{"count":0,"href":"https:\/\/www.reilsolar.com\/hindigyan\/wp-json\/wp\/v2\/posts\/4012\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.reilsolar.com\/hindigyan\/wp-json\/wp\/v2\/media\/4071"}],"wp:attachment":[{"href":"https:\/\/www.reilsolar.com\/hindigyan\/wp-json\/wp\/v2\/media?parent=4012"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.reilsolar.com\/hindigyan\/wp-json\/wp\/v2\/categories?post=4012"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.reilsolar.com\/hindigyan\/wp-json\/wp\/v2\/tags?post=4012"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Starting up an eCommerce business in India<\/h2>\n
Three things you need to know<\/h2>\n
Step 1: Choose Your Niche and Business Model<\/strong><\/h3>\n
Select a Business Model:<\/strong><\/p>\n\n
Step 2: Register Your Business & Legal Requirements<\/strong><\/h3>\n
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Step 3: Source or Manufacture Your Products<\/strong><\/h3>\n
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Step 4: Create Your eCommerce Website<\/strong><\/h3>\n
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Step 5: List Products & Set Pricing<\/strong><\/h3>\n
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Step 6: Set Up Payment & Shipping Methods<\/strong><\/h3>\n
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Step 7: Promote Your Store (Digital Marketing)<\/strong><\/h3>\n
Social Media Marketing:<\/strong> Run ads on Facebook, Instagram, and LinkedIn.
Influencer Marketing:<\/strong> Collaborate with influencers.
Email & WhatsApp Marketing:<\/strong> Send offers & updates.
Google Ads & Facebook Ads:<\/strong> Drive paid traffic.<\/p>\nStep 8: Monitor & Scale Your Business<\/strong><\/h3>\n
Customer Support:<\/strong> Set up chatbots, WhatsApp Business, toll-free numbers.
Expand to Marketplaces:<\/strong> List on Amazon, Flipkart, Meesho, Myntra<\/strong>.<\/p>\nFinal Thoughts<\/strong><\/h3>\n