Article marketing has, for countless years; been viewed as a great way for businesses to grow their brand and market their products and services to their audience. Known predominately for being an ideal path for smaller businesses to see growth, the larger businesses are now asking; is article marketing the right path for me?<\/p>\n
As a cog in an overall strategy; article marketing can be a fantastic tool for businesses of all sizes and all industries to witness growth and by establishing a strong authorship, in association with a company, a great deal of credibility can be gained.<\/p>\n
Here are our top tips that can help ensure that your business, whatever size it may be, can benefit from an article marketing strategy\u2026<\/p>\n
Whatever your business size; do not immediately shrug off the impact of article marketing; when done right you would be surprised as to just how effective this can be within your online marketing strategy.<\/p>\n
Yes, article marketing can absolutely work for a larger business<\/strong>, if<\/em> it’s done strategically and aligned with the brand’s goals. While it’s often associated with small businesses or solopreneurs, larger companies can leverage article marketing to build authority, drive traffic, and support SEO.<\/strong><\/p>\n Publishing high-quality articles helps position your brand as a leader in the industry<\/strong>.<\/p>\n Showcase expertise<\/p>\n<\/li>\n Educate your audience<\/p>\n<\/li>\n Gain trust in B2B and B2C markets<\/p>\n<\/li>\n<\/ul>\n Articles give you a chance to:<\/p>\n Target long-tail keywords<\/p>\n<\/li>\n Earn backlinks naturally<\/p>\n<\/li>\n Improve domain authority<\/p>\n<\/li>\n Increase site visibility<\/p>\n<\/li>\n<\/ul>\n Google loves fresh, relevant content<\/strong>\u2014and that\u2019s what article marketing provides.<\/p>\n Larger businesses can use article marketing to:<\/p>\n Attract new visitors (TOFU: Top of Funnel)<\/p>\n<\/li>\n Nurture leads (MOFU)<\/p>\n<\/li>\n Convert prospects (BOFU)<\/p>\n<\/li>\n<\/ul>\n Example:<\/p>\n TOFU: \u201cTop 10 Project Management Trends in 2026\u201d<\/p>\n<\/li>\n MOFU: \u201cHow Our Platform Helps You Manage Hybrid Teams\u201d<\/p>\n<\/li>\n BOFU: \u201cWhy 5,000+ Teams Chose Us: Real Case Studies\u201d<\/p>\n<\/li>\n<\/ul>\n Plan around pillars & clusters<\/strong><\/p>\n<\/li>\n Focus on audience personas<\/strong><\/p>\n<\/li>\n Tie every article to a business goal<\/p>\n<\/li>\n<\/ul>\n Invest in professional writers or an in-house content team<\/strong><\/p>\n<\/li>\n Publish authoritative<\/strong>, data-backed<\/strong>, and valuable<\/strong> content<\/p>\n<\/li>\n<\/ul>\n Repurpose articles across:<\/p>\n LinkedIn<\/p>\n<\/li>\n Email newsletters<\/p>\n<\/li>\n Medium<\/p>\n<\/li>\n PR websites (e.g., Business Insider, Forbes)<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n Use tools like Google Analytics<\/strong>, SEMrush<\/strong>, Ahrefs<\/strong> to track:<\/p>\n Traffic<\/p>\n<\/li>\n Engagement<\/p>\n<\/li>\n Lead generation<\/p>\n<\/li>\n SEO ranking improvements<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n If content lacks value (just fluff)<\/p>\n<\/li>\n If it’s not consistent or SEO-optimized<\/p>\n<\/li>\n If articles don\u2019t match the audience\u2019s needs or funnel stage<\/p>\n<\/li>\n<\/ul>\n Yes, article marketing works\u2014at scale.<\/strong> It\u2019s just no longer about spammy directories or keyword-stuffing. It’s about creating rich, valuable, and targeted content<\/strong> that aligns with a brand’s larger digital strategy.<\/p>\n Would you like a sample article strategy for a large business in your industry or a content calendar template?<\/p>\n Article marketing has, for countless years; been viewed as a great way for businesses to grow their brand and market their products and services to their audience. Known predominately for being an ideal path for smaller businesses to see growth, the larger businesses are now asking; is article marketing the right path for me? Article […]<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42],"tags":[],"class_list":["post-998","post","type-post","status-publish","format-standard","hentry","category-blogging"],"_links":{"self":[{"href":"https:\/\/www.reilsolar.com\/ebook\/wp-json\/wp\/v2\/posts\/998","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.reilsolar.com\/ebook\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.reilsolar.com\/ebook\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.reilsolar.com\/ebook\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.reilsolar.com\/ebook\/wp-json\/wp\/v2\/comments?post=998"}],"version-history":[{"count":0,"href":"https:\/\/www.reilsolar.com\/ebook\/wp-json\/wp\/v2\/posts\/998\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.reilsolar.com\/ebook\/wp-json\/wp\/v2\/media?parent=998"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.reilsolar.com\/ebook\/wp-json\/wp\/v2\/categories?post=998"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.reilsolar.com\/ebook\/wp-json\/wp\/v2\/tags?post=998"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\u00a0Why Article Marketing Works for Larger Businesses:<\/h3>\n
1.\u00a0 Thought Leadership & Brand Authority<\/strong><\/h3>\n
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2.\u00a0 Boosts SEO & Organic Traffic<\/strong><\/h3>\n
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3.\u00a0 Content for the Entire Funnel<\/strong><\/h3>\n
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\u00a0How Larger Businesses Should Approach Article Marketing:<\/h3>\n
\u00a0Have a Content Strategy<\/h3>\n
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\u00a0Quality > Quantity<\/h3>\n
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\u00a0Use Distribution Channels<\/h3>\n
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\u00a0Track Performance<\/h3>\n
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\u00a0When Article Marketing Might Not<\/em> Work:<\/h3>\n
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In Short:<\/h3>\n
Will Article Marketing Work for a Larger Business?<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"